Dior is launching a new Forever Foundation campaign with Yara Shahidi and Natalie Portman.

Dior kicks off 2022 with a brand new beauty campaign featuring actresses Yara Shahidi and Natalie Portman. Forever Foundation, Shahidi’s first Dior campaign since being named Global Dior Brand Ambassador, is rooted in the concept of promoting an inclusive community, featuring Dior’s reinvented foundation. The original product, “Dior Forever”, was created in 2007 and was the brand’s first high coverage foundation. “Today, we are reinventing our iconic foundation Forever with a new formula at the heart of which care and floral character play an essential role, without compromising its original qualities”, says Peter Philips, Creative Director and the image at Dior Makeup. “On the contrary, this new generation also offers even better performance,” adds Philips.

Forever Foundation is available in forty-three different shades, and its color variation has been carefully designed for people of all walks of life. Equally remarkable is the campaign’s commitment to sustainability and clean formulas. The bottle itself is made up of up to 40% recycled glass and the cap is made entirely from recycled plastic, while the formula inside the bottle is made with botanical ingredients that meet the needs of various types. of skin. The Forever Foundation formula also contains a new long-lasting function, enhanced by anti-transfer technology that makes the product resistant to heat, humidity, stress and signs of fatigue. Plus, the foundation’s luminosity leaves skin feeling and looking hydrated. In the words of Philips: “Long lasting, care and beautification – this new formula is, as close as it gets, a second skin that becomes one with yours. ”


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