Roamly Appoints Former Good Sam SVP as Chief Commercial Officer, Announces Former Root, Uber Exec as Chief Claims Officer

This announcement follows what has been a year of exceptional growth for the world’s first recreational vehicle-focused in-vehicle insurance technology for travel markets. Among the many growth milestones of the past year for Roamly, insurtech parent company Outdoorsy Holdings, received $125 million in fresh financing in 2021 to accelerate product innovation and international insurtech expansion. In early 2022, Roamly announced that it had Reserve $40 million bonuslaunched its own pet insurance product to protect the millions of Americans who travel each year with their pets, and also launched a global travel insurance product designed to eliminate the fear of trip cancellation penalties when planning a trip.

“Our team is proud to welcome these two impressive leaders to the fold of the growing Roamly family and we look forward to seeing what efficiencies, growth opportunities and untapped innovations await us with their hands behind the wheel,” said the CEO. Roamly. Insurance agent Aaron Ammar.

Marie Heneen joins Roamly as commercial director. As CCO, she will lead Roamly’s growth opportunities and insurance partnerships. Prior to joining Roamly, Heneen worked in strategic revenue growth development and marketing at several Fortune 500 companies, including DIRECTV, Amazon, Comcast, Dish and Nordstrom. Most recently, she spent six and a half years at Camping World as Senior Vice President and General Manager of Membership Products – including Camping’s World’s insurance arm, Good Sam – where she was responsible for $214 million P&L management. Heneen also helped increase the profit margin of all Camping World subscription annuity products by 27% by introducing new products and bundling services, as well as integrating cross-selling, up-selling and renewal.

“It was really about taking a company, flipping it around, looking at all the different components that went into it, and putting it back together in a way that made sense,” Heneen said of his tenure at Good Sam. “It’s about rethinking the whole business model and putting in the guardrails to make sure it was working effectively, efficiently and growing.”

There hasn’t been a lot of choice in the insurance market, says Heneen, and what excites her most about joining Roamly are her digital assets and access to customer-specific data. VR from sister company, Outdoorsy.

“There should be some competition in the market and there really hasn’t been,” Heneen said. “So even though there are other players in the market, they’re not necessarily just focused on RVers – it’s a side game for them. I think Roamly can set the stage by being the only technology to insurance for caravanners, by caravanners and by bundling policies for the best price available.”

“Roamly’s sister company, Outdoorsy, already has a great understanding of RVers – how they travel and what they like to do when traveling – and this rich source of data will help Roamly grow tremendously,” said Heneen. “Outdoorsy enables another view of the motorhome that is not just about buying a motorhome, but also enjoying the motorhome. This is a unique data set that will be intrinsically beneficial for the growth of Roamly products.”

Jessica Ballard joins Roamly as Director of Claims after leading the claims team at Personal Auto Insurtech, Root. Prior to her tenure at Root, she managed the North America Uber’s claims team. Ballard has a passion for insurance and over 15 years of property damage experience. She has spent the past six years building the insurtech space and growing the peer-to-peer and gig economy claims departments.

“I am delighted to begin this new chapter of my career at Roamly,” Ballard said. “Being able to help ensure and deliver peace of mind to consumers operating on platforms that help support families and their financial security is incredibly rewarding and I look forward to growing and scaling the team. of Roamly’s claims and to provide premium service to our consumers and partners.”

In the United States, Roamly currently provides integrated episodic insurance coverage to fuel the peer-to-peer RV rental market Outsidewhich has just passed 5.5M travel days booked and lives in the United States, Canada, Franceand other countries, with the intention of expanding its international presence in the coming year.

Agents interested in selling Roamly personal products can learn more about the application process here.

To see what sets Roamly apart in its unique suite of insurance product offerings, visit

About Roamly

Roamly is the first integrated insurance technology for travelers that was designed to address significant coverage gaps in modern peer-to-peer rental platforms as well as a rapidly changing RV industry. Roamly currently powers episodic rental insurance integrated into the Outdoorsy platform in the United States and paves the way for Outdoorsy’s global expansion. Roamly is currently launching the embedded product in France and will be launched more widely in the EU over the coming year.

Roamly also offers RV policies for personal lines designed for popular RV rentals and inventory. More recently, Roamly launched additional insurance products for travelers, namely travel and travel insurance and pet insurance products for those traveling with their pets. For more information, visit


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