Splash Beverage now serves Texas with 3 liquor brands
FORT LAUDERDALE, Florida.— Splash Beverage Group, Inc. (NYSE American: SBEV) (“Splash” or the “Company”), a leading beverage brand holding company, announced that it has entered into an agreement with Houston-based Mexcor International for the distribution of Pulpoloco, Copa di Vino and SALT Tequila throughout the State of Texas.
Established in 1989, Mexcor’s nationwide sales network currently spans 46 states, with direct distribution in Texas, Florida and California. Mexcor has become the third largest liquor distributor in Texas while serving more than 17,000 accounts including grocery stores, liquor stores, bars and restaurants and has established a network of partnerships with more than 140 distributors regional.
Robert Nistico, Chairman and CEO of Splash Beverage Group, said, “With nearly 30 million residents and four of the top 11 U.S. cities by population, Texas is a key part of any consumer growth strategy. . This agreement gives Splash access to millions of consumers and retailers. Statewide coverage has always been difficult with a single distributor in Texas. Mexcor has built an outstanding operation with excellent market coverage. Our brands will now be supported by three separate warehouses across the state through a distributor that has become one of the fastest growing distributors in the United States.
About Splash Beverage Group, Inc.
Splash Beverage Group, a beverage industry innovator, has a growing portfolio of alcoholic and non-alcoholic beverage brands, including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria and hydration drink and high-performance recovery TapouT. Splash’s strategy is to rapidly grow early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovative in their categories. Led by a leadership team that has built and managed some of the beverage industry’s biggest brands and driven sales from product launch to billions, Splash is rapidly expanding its brand portfolio and global distribution.
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